Learn How to grow an
Authentic Online Brand
through short-form video & ATTRACT THE CLIENTS YOURE MEANT TO SERVE in Just 8 Weeks!
No More Feeling Overwhelmed by Social Media, Struggling in Creating Videos , and Wasting Time on Ineffective Strategies!
From the desk of Joanna Lai
I've got something special for you – a proven roadmap to social media success that doesn't involve dancing or chasing after fleeting trends.
Because when it comes to building your online brand or promoting your business online, I see 3 major problems:
Problem #1:
Lost in the Social Media Sea
I remember the feeling of needing to be on social media, but not having a clue where to start. It's like standing at the edge of a vast ocean, eager to dive in, but the waves of information and uncertainty keep you from taking that crucial first step. You need a proven strategy.
Problem #2:
Confusion About Creating Videos
With video creation, I’ve noticed 2 main problems- 1) You don’t know what topic to do videos on, and 2) You don’t know what to say on video. You end up guessing and copying other accounts. You don’t see engagement and growth, resulting in discouragement and infrequent posting.
Problem #3:
Afraid To Show Up On Camera
You know you need to create videos, yet you cringe at the idea of showing your face on camera. You come up with multiple excuses. You need better equipment, you need to get in better shape, or you're too busy. It’s a never-ending game of procrastination.
AND THIS SITUATION OFTEN RESULTS IN FEELING DRAINED, DISHEARTENED, AND UTTERLY OVERWHELMED.
If you’re nodding your head, have you ever felt one or both of these statements?
If so...
you’re about to learn the best way to stop wasting time on video trends or trying to go viral.
You'll discover what to focus on instead.
What if you could build your online audience... all while showing up and BEING YOU?
This masterclass is a step-by-step playbook for entrepreneurs where you'll learn how to find your unique voice, create meaningful video content, build an online community, and attract the clients you're meant to serve.
Learn Step-By-Step:
How to grow an AUTHENTIC online brand through short-form video & STAND OUT from the sea of all the other social media accounts.
If so, just know I’ve been there and you’re not alone...
FEATURED IN
I combine 10+ years of sILICON VALLEY marketing experience toward building my own personal brand that has brought me to:
Imagine making one short video once that turns into 1,000 new followers, 100 new leads, and 10 new sales to your business?
Imagine positioning yourself as an expert and market leader, sans the flashy dances. Imagine crafting videos in your style, driving organic traffic for weeks to come.
YOU CAN DO ALL THIS TODAY BY MAKING EVERGREEN, SHORT-FORM VIDEOS.
But if you’re thinking:
"Well, what do I share in my evergreen, short form videos? How do I stand out in the social media noise?"
INTRODUCING...
SOCIAL MEDIA COURSE:
GROW ON VIDEO WITH AUTHENTICITY
This 8-module course is social media program that ...
Treats you as an individual who has a unique message & story to share.
Don't chase social media trends or feel pressured to copy others. Develop your own style that can grow with you
Teaches you a framework so you know if you're posting the right content or not.
Learn how to think strategically about social media video. Don't randomly try different ideas, instead use the methodical framework in this program
Gives you a step-by-step download.
No prior social media knowledge is assumed, and nothing is taken fro granted. WIth detailed screencast tutorials, you'll know exactly what to do you social me
With THIS 8-MODULE Social Media Course, you'll come away with videos that:
- Boost your visibility in front of your ideal audience, even on platforms bustling with over 1 billion users each.
- Keep driving a steady stream of traffic to your profile and business, lingering for months after posting (harnessing the magic of evergreen content).
- Forge genuine connections with your viewers, fueling growth in both your email subscribers and loyal customer base.
HERE'S WHAT YOU WILL DISCOVER INSIDE:
SOCIAL MEDIA COURSE:
GROW ON VIDEO WITH AUTHENTICITY
WEEK #1:
YOUR STORY
Discover your unique story, setting clear goals, and uncovering the purpose behind your online presence.
- Define your short-term and long-term social media objectives.
- Explore how your story can inspire and connect with your audience.
- Leverage your personal experiences and expertise to build trust and credibility.
MODULE#2:
MARKET RESEARCH
Shift your focus to the importance of market research and the invaluable lessons we can draw from the successes and challenges of others in your field.
- Develop a comprehensive understanding of your target audience and their preferences.
- Identify key players and influencers in your niche.
- Gain insights into effective content strategies through case studies and best practices.
MODULE #3:
DEVELOP A PLAN
Create a strategic roadmap, establish a timeline, and identify the necessary resources to bring your social media goals to life.
- Craft a clear and achievable roadmap for your social media journey.
- Set realistic timelines for achieving specific milestones and objectives.
- Determine the essential resources, tools, and skills needed to execute your plan.
MODULE #4:
CONTENT METHODS
Develop a strategic approach to your content, organize videos into thematic "buckets," and explore creative video ideas to engage your audience.
- Craft a well-defined content strategy that aligns with your brand and goals.
- Organize your content into thematic "buckets" to maintain consistency and variety.
- Generate a wealth of engaging video ideas to captivate your audience.
MODULE #5:
WHAT TO SAY
Discover what to say to effectively convey your message. Connect with your audience through the power of well-written scripts.
- Master the fundamentals of script writing for engaging video content.
- Develop the skills to structure your message effectively for different social media platforms.
- Learn techniques to captivate your audience, evoke emotion, and drive action through your scripts.
MODULE #6:
RECORD VIDEOS
Delve into the best practices and expert advice that will help you create high-quality, engaging videos for your social media platforms.
- Produce videos that are visually appealing, polished, and attention-grabbing.
- Elevate the professionalism and visual appeal of your video content- all while being your real self.
- Understand the nuances of different social media platforms and tailor your videos accordingly.
MODULE #7:
VIDEO EDITING
Equip yourself with the skills and knowledge to transform your raw video footage into polished, engaging content.
- Master the art of video editing, from basic cuts to advanced techniques.
- Create videos that captivate your audience from start to finish.
- Increase viewer retention and engagement through well-edited, concise content.
MODULE #8:
ANALYZE AND LEARN
Equip yourself with the skills and knowledge needed to not only assess your current social media performance but also plan for your future success.
- Learn how to effectively analyze social media analytics and insights.
- Interpret data to make informed decisions and refine your strategy.
- Develop a clear plan for your ongoing social media journey.
SOCIAL MEDIA COURSE
This education is a step-by-step playbook for entrepreneurs where you'll learn how to find your unique voice, create meaningful video content, build an online community, and attract the clients you're meant to serve.
HERE’S WHAT YOU’LL GET
- 8 Module Social Media Masterclass - $3997
- 18+ Hours Group Coaching Recordings - $2997
- 5+ Hours Video Strategy & Edit Examples- $997
- Content Tools & Workflows - $497
- Video Editing Tutorials & Templates - $497
- 50+ Video Script Openings - $197
- 50+ Accounts of Market Research - $197
Total Value: $10379
Price: $797
or 3 payments of $279/month
WHAT OTHERS ARE SAYING...
WATCH THESE TESTIMONIAl VIDEOS
"In the last year, we've closed 8 to 10 transactions off of social media leads. The size of the transactions are pretty large, and it's opening up an audience I would have never talked to. I had a mother daughter combination- they bought a $2,000,000 property. I had another couple that bought another $2,000,000 property. And this is off of TikTok!"
- Myron Kiriu, CEO, Brokerage Owner, & Realtor
Before I had 400 followers on Instagram. Now it's 2,000 followers. I started my TikTok account after I took Joanna's course. Now I have 4,000 followers. And I also got two leads.
I got more confident talking to people. I notice I can be myself. I don't have to pretend to be someone else. I can just be natural."
- Maki Nakajo, Real Estate Agent
"Before I had 400 followers on Instagram. Now it's 2000 followers. I started my TikTok account after I took Joanna's course. Now I have 4,000 followers. And I also got two leads.
I got more confident talking to people. I notice I can be myself. I don't have to pretend to be someone else. I can just be natural."
- Maki Nakajo, Real Estate Agent
"The best thing I learned from this course is to be myself. And to stay true to myself. Oh, and how to edit! I'm a much better editor than I was ever before!
I would highly recommend taking this course. What I've learned has helped me to raise my profile. I've gained more exposure, and people can trust me."
- Michelle Van Rafelghem, Real Estate Agent
SEE MY CLIENTS' GROWTH
MYRON KIRIU
Highest Performing Video
- 6.4M views
- 225.K likes
- 201K shares
Business Performance
- Closed multiple 7-figure transactions from social media leads
KAREN CHANG LAR RIEU
Highest Performing Video
- 785K views
- 15.8K likes
- 16.2K shares
Business Performance
- Gained 100+ leads from two viral video posts, estimating that 25% will convert over time
MAKI NAKAJO
Highest Performing Video
- 1.7M views
- 356.6K likes
- 4,411 shares
Business Performance
- Gained two quality leads within a month of posting, one lead converting to a sale within three months
TEAM TAKAMORI
Highest Performing Video
- 1.5M views
- 18.8K likes
- 2406 comments
- 20.2k shares
Meet Your Instructor
Joanna
I’m a content creator, social media coach, & entrepreneur. I previously worked at Google, earned my MBA, and grew tech startups as a marketing director.
My mission is to empower you to find your voice and grow your social media presence by BEING YOU. Stand out from the crowd by creating videos that highlight your unique story and message.
Frequently asked questions
Social Media Growth is an entirely self-paced implementation program. It’s broken into 8-modules, though you can find the speed that’s right for you!
If you follow the 8 week program structure, I recommend scheduling 3- 5 hours per week. Schedule about 1- 1.5 hours to watch the lessons. And then schedule 2- 3 hours to put those lessons into practice. And I'll be honest, you get what you put into this program.
Due to the digital nature of the program, refunds are not offered.
However, we would never want you to be unhappy, and we will do everything so rectify any dissatisfaction. If you can show me within 30 days that you’ve gone through the steps, did the work, and still don’t feel like you have a solid social media video creation foundation- then email me and we’ll discuss more.
After enrolling, you have access to the course for the entirety of its digital existence.
Absolutely! Our course assumes no prior social media or technical knowledge. Each tool and technique is explained with detailed tutorials, ensuring you're comfortable every step of the way.
Yes! This course is designed with both beginners and intermediate users in mind. Even if you have no prior social media knowledge, our detailed screencast tutorials will ensure you're confident every step of the way.
No, you don't need any expensive equipment. Most of our students start with their smartphones. We focus more on content, strategy, and authenticity rather than high-end production.
Yes! We've had numerous students who were initially hesitant about being on camera. The course is designed to help you find your own style, making the on-camera experience more authentic and less intimidating.
While results vary based on individual effort and application of the course teachings, many of our students have seen growth in followers, increased engagement, and have even secured clients directly from their online presence.
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